Episode 2: So You Want To Grow Your List with People Who Actually Want What You Offer

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Episode Summary:
In this episode, Sarah takes us inside one of the most popular mantras in online business: "grow your list, grow your business." But what happens when your list feels empty, or it's packed with people who never open, click, or buy? Sarah unpacks what makes a truly valuable email list, the importance of quality over quantity, and why your lead magnet isn’t just a freebie—it’s your secret business weapon. Expect an honest look at what typical lead generation advice gets wrong, and walk away with a clear, actionable roadmap to build an engaged, buyer-ready list.

Key Topics Covered:
- Why "grow your list" isn’t enough—and where most people trip up
- The difference between a big list and an engaged, purchase-ready list
- How generic giveaways and vague opt-ins result in disengaged (and uninterested) subscribers
- What makes a lead magnet irresistible to your ideal client
- The importance of solving one specific problem, quickly and clearly, with your lead magnet
- How to design a “quick win” opt-in (think: checklist, quiz, cheat sheet, or a 5-minute video)
- Sarah’s step-by-step process: from choosing your topic to creating a simple, distraction-free landing page
- The vital follow-up: setting up an automated nurture email sequence
- Why tagging and tracking new subscribers matters
- Quick steps to put everything into practice this week

Action Steps:
1. Pick one lead magnet topic your ideal client is stuck on
2. Build a 3-step journey: opt-in page → freebie delivery → nurture emails
3. Track, test, and tweak your results for better engagement

Resources & Next Steps: 
- Discover The Motherboard: templates, swipe copy, automations, and done-for-you resources—find out more at [motherboard.sanx.co.uk](http://motherboard.sanx.co.uk)
- Don’t miss Episode 3: “So you wanna sell your offer without being online 24/7?” for tips on building sales systems that work for you, even when you’re offline.

Connect with Sarah:
Ready to transform your list from passive freebie-seekers into engaged buyers? 

Connect with her on LinkedIn - https://www.linkedin.com/in/sarah-sangster/

Email - [email protected]

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